Location: Oslo, Norway
Type: Full-time
Experience: 2--5 years
Compensation: Competitive + strong equity package
Crunched is building an autonomous AI analyst that works directly inside Excel. Backed by Y Combinator and 55M NOK in seed funding, we are building our core team in Oslo and looking for a hands-on Marketing Lead who can turn a strong product into content and campaigns people notice.
AI for Excel is an extremely competitive market with enormous upside. Anthropic and the other major AI platforms are serious competitors, but our strategy is deliberately different: we build for the top 1--2% of Excel power users and the highly specific workflows they depend on. We do not believe the largest general-purpose players are sufficiently incentivized to go this deep for this demanding segment.
More importantly, the strategy is already working. Whenever Crunched has competed directly against alternatives in customer evaluations, we have won. Customers consistently tell us that the quality of our product is stronger than the competition.
Our lead investor, First Round, heard pitches from 75 AI-for-Excel startups over the past year---and chose to invest in Crunched. We believe our specialization, product quality and early customer results put us in a strong position to capture a meaningful share of the market.
This is not a director role. We need an exceptional all-rounder who has done the work themselves, moves fast and can deliver high-quality output independently from day one.
Create product videos, ads, LinkedIn content and other high-quality marketing assets
Own content production from idea and concept to publishing
Plan and run events that build awareness and customer relationships
Shape Crunched's positioning, messaging and tone of voice
Test channels and campaigns quickly, learn from performance and scale what works
Ideally own or contribute hands-on to performance marketing and paid acquisition
You have 2--5 years of relevant marketing or content experience
You have a strong portfolio showing work you created yourself
You combine creative judgment with speed and commercial thinking
You can work independently and take ownership from day one
You are comfortable switching between product storytelling, content, campaigns and events
Experience with performance ads is a strong plus
Above all, you deliver exceptional quality and move quickly.
A broad mandate with real ownership of how Crunched shows up in the market
Direct access to the founders, product and customers
The chance to build the marketing function at a YC-backed AI company
Competitive salary, flexible based on ability and experience
A strong equity package
Send your CV and relevant portfolio/work samples to application@yourheadway.no or ctd@yourheadway.no.
We review applications continuously and invite candidates to interviews on a rolling basis.
Want to see other roles we are hiring for? https://your-headway-as.notion.site/All-Roles-31b39727cbc5808aa1c4e3c2eed10f1c
Large AI platforms like Anthropic are serious competitors. Crunched is different because we build deeply for the top 1-2% of Excel power users and their highly specific workflows. In every direct customer evaluation against competing products so far, Crunched has won on quality. First Round heard pitches from 75 AI-for-Excel startups over the past year-and chose to invest in Crunched.